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LandofOpportunity – Experimental Web Platform Explores Post-Crisis Community...
In 2006, I relocated to New Orleans to document how the city would rebuild following the devastation of Hurricane Katrina. From the beginning, though we hadn’t heard the term yet, my co-producer...
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How To Recognise A Modern Transmedia Audience
As I type this I like to check and read what I write on my mobile at the same time. To see how it looks, flows, feels. Smartphones and tablets are great devices. You know from looking at the research...
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Data Management in the Magical World of Transmedia
These days there’s no shortage of devices on which consumers can view and digest media. This array of platform engagement hasn’t gone unnoticed by the media and entertainment industry as content...
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Audience and Population Activation: A Transmedia Approach
Transmedia development and production methods have been embraced by entertainment and advertising industries around the world, but can these techniques be used to provoke real discussion, inspire, or...
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Setting the East Versus West Coast Transmedia Clash
Leaders from USC Annenberg’s Annenberg Innovation Lab (AIL) convened Wednesday, June 4 to discuss transmedia and the ways it differs from coast to coast. The two hour discussion, entitled “East Coast...
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Transmedia Expert and EMMY-nominated Nuno Bernardo Launches New Book
Nuno Bernardo, award wining and EMMY-nominated writer producer from beActive Entertainment, launches new Book about Transmedia Storytelling and how his approach can help producers to create strong...
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How to Write and Develop a Transmedia Franchise
We are living in a time when the old 'monolith media' are fragmenting, audiences are becoming more specialized and the ways in which you can access content are becoming more diverse. All these factors...
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Unsung Pioneers
In this series of articles I will discuss the story culture across different countries in Southeast Asia and the Greater China Region. Essential part will be how Asian storytellers adopt to converging...
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Distributed Databases: Tech Disruption That is Going to Give Media Producers...
The Fellini film 8½ is perhaps one of the best films about the anxiety and creative crisis of making a film. In the 50 years since the film was made, the challenges faced by anyone trying to produce a...
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4 Easy Steps to Transmedia Screenwriting
Let's say you're a film student or filmmaker and you’re interested in telling a story that will stay with your audience beyond the ‘Fade Out.’ Let’s say you want a webisode to go viral. Or, a couple...
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